Brand identity case study

Ingwe Taxidermy Branding

Ingwe Taxidermy is a visual identity route for a specialist wildlife and taxidermy brand. The system combines geometric mark-making, earthy restraint, craft credibility, and editorial presentation so the brand can move between brochures, print material, display environments, and digital storytelling.

Design Strategy

The identity needed to feel crafted rather than corporate. The route uses a strong wildlife mark, natural colour behaviour, and print-led hierarchy to support specialist trust, craftsmanship, conservation-adjacent storytelling, and a more premium brand presence.

Lead-Generation Value

For taxidermy and specialist craft businesses, a strong brand identity helps the work feel more valuable and easier to trust. The system gives the brand a repeatable language for catalogues, social media, certificates, display material, and website presentation.

• Taxidermy logo and visual identity direction.
• Geometric mark-making and conservation-inspired palette.
• Editorial brochure and print system thinking.
• Designed to support specialist trust, memory, and credibility.